Dr. Arthur Perlini is Associate Vice-President, Academic and Research at Algoma University in Ontario, Canada. He holds a Bachelor’s degree from the University of Western Ontario, a Master’s degree and Ph.D. from Carleton University, in Ottawa Ontario.  He is a Fellow of the American Psychological Association. He has authored numerous scientific papers on the generic problems of experimental methods in psychology. His research interests include the objectification of subjective experience, and the effect of sensory cues on subjective experience and perception.